“Hubei Media Week” is a significant hallmark event for Hubei Province to promote international exchanges and cooperation. The event spotlights radio and television, press and publication, film and animation, as well as new media. Through its varied activities such as showcases, exhibitions, promotional meetings, press conferences, inter-translation collaboration, copyright business, calligraphy, and intangible cultural heritage exchanges, the event serves as a cultural exchange and cooperation platform that fosters mutual trust, connectivity, and mutual benefit for the purpose of achieving the most effective communication and cooperation in the broadest scope.Since its successful debut in Malaysia back in 2016, the event has been held in 12 countries, such as Russia, Egypt, South Africa, India, France, Germany, Japan, and South Korea, for six sessions, leading to a total of 612 international exchange activities and 72 international cooperation and exchange agreements.