Shiyan Daily is a county-level public organization directly administered by
the Shiyan Municipal Party Committee. Initiated on July 1, 1950, it is listed
among the first pilot organizations in the structural reform of the cultural
sector in the province. In August 2012, Shiyan Daily Media Group came into being
as a conglomerate of 26 media, including 3 newspapers, 4 online media, 4
clients, 13 Weibo media, 1 journal, 1 column, and 6 companies. With staff count
of 300+, the Group earns 100 million Yuan a year.
Upholding guidelines of "group-oriented management, diversified operation,
and all-media development", Shiyan Daily Media Group makes all-round efforts to
implement strategic transformation in the press while boosting new media.
Speeding up integration of print media and online media, it's diversifying
industrial structure. A neotype modern media pattern has now taken shape, with
such traditional media as Shiyan Daily and Shiyan Evening News at the core,
along with two wings: a new media matrix comprising Qinchu Network, Shiyan
Government Network, WeChat, Client, Mobile News, etc., and multi-faceted
industrial structure typified by Hubei Bee E-commerce, Hubei Dangdang Tourism,
Zhigu Culture, Baishitong Cultural Media and so on. User population has risen
from 250,000 to over 1.5 million. As progress is made in press transformation
and integration, the Group has been rated one of the second exemplary
organizations for digital transformation and upgrading nationwide by the State
Administration of Press, Publication, Radio, Film and Television.
